Episode IV: She Means Business

Jo Crawford-Boyle, CMO of Bang & Olufsen

Jo Crawford-Boyle is Chief Marketing Officer at Bang & Olufsen, the global luxury audio brand founded in Denmark and renowned for pushing the boundaries of design and acoustic innovation. In her role, Jo leads her team to craft strategies that connect deeply with consumers' values and emotions through creative storytelling and unforgettable brand experiences.

With over a decade of experience spanning MR PORTER, Ralph Lauren, Pandora, and now Bang & Olufsen, Jo has steered digital transformation, brand building, and customer loyalty at some of the world’s most iconic luxury and lifestyle names. From London’s fashion houses to Copenhagen’s creative hubs, her career has been a masterclass in balancing innovation with timeless brand values.

But Jo isn’t just a powerhouse CMO, she’s also a mother, navigating the push and pull of executive life and parenthood with honesty and ambition. In this She Means Business interview, she shares her insights on leadership, balance, bold decisions, and even a few personal indulgences along the way.

—Lynn