Episode II: She Means Business

Vanita Parti- Founder Blink Brow Bar

When Vanita Parti opened the doors to the first Blink Brow Bar in London, she wasn’t just launching a business—she was introducing a whole new self-care ritual to British high streets. Threading, once a cultural beauty secret passed from mother to daughter, became a mainstream phenomenon under her watch. But it wasn’t just about brows. Vanita was building a brand, a movement, and a space where South Asian beauty traditions could take centre stage—elegantly, unapologetically, and with a modern edge.

In this edition of The Power Play, I sit down with Vanita, the visionary entrepreneur who transformed a single idea into a global beauty business with over 25 locations and a cult following. A true cultural innovator, she’s navigated the challenges of scaling a purpose-led brand, all while advocating for women’s empowerment, authentic representation, and inclusive beauty.

Our conversation spans everything from the early hustle (pitching threading to a market that didn’t even know it needed it), to the lessons she’s learned about resilience, identity, and what it really takes to lead with integrity and impact.

Vanita’s journey is a masterclass in quiet power—how to disrupt without shouting, how to influence with grace, and how to build legacy while staying rooted in who you are.

For any woman dreaming of turning a passion into a powerhouse, Vanita’s story is both blueprint and inspiration.

Let’s dive in.

—Lynn