Episode II: She Means Business

Vanita Parti, MBE - Founder, Blink Brow Bar

When Vanita Parti opened the doors to the first Blink Brow Bar in London, she wasn’t just launching a business - she was introducing a whole new self-care ritual to British high streets. Threading, once a cultural beauty secret passed from mother to daughter, became a mainstream phenomenon under her watch. But it wasn’t just about brows. Vanita was building a brand, a movement, and a space where South Asian beauty traditions could take center stage - elegantly, unapologetically, and with a modern edge.

In this edition of She Means Business, I sit down with Vanita, the visionary entrepreneur who transformed a single idea into a global beauty business with over 25 locations and a cult following. A true cultural innovator, she’s navigated the challenges of scaling a purpose-led brand, all while advocating for women’s empowerment, authentic representation, and inclusive beauty.

Our conversation spans everything from the early hustle (pitching threading to a market that didn’t even know it needed it), to the lessons she’s learned about resilience, identity, and what it really takes to lead with integrity and impact.

Vanita’s journey is a masterclass in quiet power - how to disrupt without shouting, how to influence with grace, and how to build legacy while staying rooted in who you are.

For any woman dreaming of turning a passion into a powerhouse, Vanita’s story is both blueprint and inspiration.

Let’s dive in.

—Lynn