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Eyes Wide Opened

How do I translate what I know into what I need?



Eyes Wide Opened was launched in 2012 as a positive initiative to support those moving into and beyond higher education who don’t know what they want to do or what possibilities are available to them. 

We see a looming social issue for a generation of young people who, for many reasons, find themselves stuck, unfulfilled or underemployed, as they transition between education and the working world. 

Our aim is to help them re-connect with their potential and fulfil it.

EWO is based on a person’s unique 6 signature strengths – the aspects that make them truly distinctive.  These have been drawn from our experience over many years in business and, more recently, our research working closely with young people since 2010.  By identifying those strengths, one’s ability to make better choices and decisions is radically enhanced. 

Major Minor Global Youth Forum in partnership with Columbia University’s Double Diversity Programme will launch our new Youth Leadership programme in February 2020 in New York, New York, USA.


Creative Access

Advisory Board, Head of Leadership Training

“I just wanted to say a huge thanks for the leadership session and tips you gave us at Creative Access a few weeks back. It was an absolutely eye opening morning. Both informative and reassuring! so thanks again so much for your time and words of advice!”

Chynna Sampson, Publicist Viacom International Media Networks

Our vision: Working towards a day when Britain’s society is truly reflected in our creative industries


The absence of diversity in the creative sector is not only bad for our society but is also bad for business – how can the media reflect society, if society is not reflected in the media?
A report by McKinsey in January 2018 found that companies in the top quartile for ethnic diversity are 33 percent more likely to have financial returns above their respective national industry medians.
Creative Access is one of the UK’s leading diversity organisations. It fills a gap in the current creative landscape by helping young people from under-represented communities (including black, Asian and other non-white minority ethnic or BAME backgrounds, as well as those with a lower socioeconomic or lower SES status) to secure both jobs and paid training opportunities in creative companies.
Our vision is that in the longer term, our candidates will progress to management positions, and in turn bring in others from under-represented communities in alongside them.

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